SEO has always been an essential part of my work as a content marketer, but I’ll admit that certain parts of keyword research and formatting posts become tedious. The good news is there are plenty of powerful AI SEO tools that streamline my optimization process and improve rankings on search engine results pages (SERPs).
Why AI SEO Tools Are Game Changers
AI SEO tools have transformed the way marketers approach search engine optimization. It can take a long time to fully optimize content for Google, and in my experience, one of the main reasons is there are so many ranking factors to consider. Keyword usage, page load times, content quality, metadata, media — the list goes on for miles.
The whole game changed when marketers adopted AI SEO tools to automate the more repetitive parts. Building and maintaining an SEO content strategy can now be streamlined to consistently deliver results at scale, even with a small team.
If that’s your ideal, I’m here to help. In this guide, I’ll share how AI tools can improve SERP rankings, how marketers are using AI in 2024, and the best AI SEO tools on the market today.
How Marketers Use AI
As a content marketer, I use AI tools for help with a range of tasks, from research and brainstorming to project management and analytics. Digital marketers also use AI to support content creation, most commonly writing copy for social posts, blogs, and websites.
A huge caveat is that AI-generated content usually isn’t ready to publish right away. It’s best to put AI drafts through human review to ensure accuracy and quality.
In short, instead of marketing coming down to AI vs. humans, the two should work together.
Should You Use AI for SEO?
According to research by seoClarity, 86% of enterprise SEO professionals have already implemented AI into their SEO marketing strategy. However, don’t walk into it blindly. There are both advantages and drawbacks to incorporating AI SEO tools into your marketing operations.
Potential Drawbacks of Using AI for SEO
While AI helps me speed up repetitive workflows, it lacks human judgment. This can present risks because SEO is fundamentally about delivering content with relevant value to human beings.
Research by seoClarity revealed that content quality and authenticity are concerns for 65% of enterprise SEOs. Meeting these two ideals is the biggest challenge of using AI in SEO.
Another issue to look out for is over-optimization. For example, keyword stuffing will lead to a negative reader experience by making content unreadable, regardless of what an AI tool recommends.
Advantages of Using AI for SEO
In my experience, one of the main benefits of using AI in SEO is how much time you can save. In our survey of over 1,350 marketing professionals, 90% of respondents said that AI and automation reduce time spent on manual tasks so they can focus on the best part of the job — the creative work!
AI tools also have a wide variety of applications; I use them to improve multiple ranking factors, including user experience, content quality, and technical SEO.
One thing’s for sure: To use AI, you inevitably need to pick a software tool.
Best AI SEO Tools for 2024
AI SEO tools are software solutions that leverage artificial intelligence features like machine learning and natural language processing (NLP). Their goal is to support digital marketers’ SEO efforts like brainstorming, strategy, content optimization, and performance tracking.
You’ll get a clearer picture with some real examples. Here are my favorite AI-driven SEO solutions to help you reduce manual tasks and improve search engine rankings.
1. HubSpot AI Tools
I use HubSpot’s suite of AI tools to work more efficiently, develop my SEO strategy, and create optimized content that ranks high in SERPs. What I love about these tools is that they are specifically designed to allow for easy transitions between manual and AI-assisted creation, giving me the best of both worlds.
The most impressive thing about HubSpot’s AI-driven content generation tools is that they’re adept at generating copy for a wide range of needs, from blog posts to landing pages to marketing emails and beyond.
How I Use HubSpot in My Day-to-Day:
- SEO Suggestions: I scan my website using the SEO suggestion tools to automatically identify optimization opportunities. This tool ranks recommendations by priority, so it’s easy to see which actionable insights will be the most impactful.
- AI Content Writer: I leverage the AI content writer, which helps me brainstorm topics and fill out my editorial calendar. It’s also useful for drafting email copy and pitching guest posts to chase high-quality backlinks.
- AI Blog Writer: Once I have ideas, I turn to the AI blog writer to transform them into comprehensive, engaging blog posts. All I have to do is feed the tool an outline or a set of bullet points, and it creates well-structured content that follows SEO best practices. From there, I can review each post and add final touches — this tool is invaluable for maintaining a consistent blog output without sacrificing quality.
- AI Paragraph Rewriter: The AI paragraph rewriter is my go-to tool to update existing content and maximize its reach, effectiveness, and longevity. It rephrases and revitalizes copy, ensuring my posts remain relevant, engaging, and SEO-friendly.
2. AlliAI
AlliAI helps you easily optimize your website experience for SERPs. One feature I particularly enjoy is its bulk on-page optimization; I use it to set up SEO rules for my entire website. The program also handles code changes on individual pages.
I’ve also gotten a lot of use out of AlliAI’s automated SEO A/B testing, which leverages user behavior data to optimize search page titles and boost organic traffic.
3. RankIQ
RankIQ is an SEO toolset that I like recommending to content creators and business owners who focus heavily on a blog for marketing. The platform includes several features that make it easier to create SEO blog posts, including the SEO content brief creator, which I use to identify relevant keywords and generate a blog outline in minutes.
4. INK
INK is an AI writing tool that looks at top-ranked content and helps you generate posts that outperform other brands. In that way, INK is an SEO assistant because it finds keywords that will enhance your content. This tool is especially helpful when I’m optimizing posts that target high-competition keywords.
5. Jasper
Jasper is an AI writing assistant that turns one brief into a comprehensive set of marketing assets, including SEO blog posts, emails, and social copy. One thing I love about Jasper is that it makes marketing team collaboration simple through its intuitive campaign dashboard.
6. Paraphrasingtool.ai (All-In-One Bundle)
Paraphrasingtool.ai is a writing assistant I use to paraphrase content while ensuring it’s grammatically correct, human-written, and highly clear. The AI tool also includes detailed definitions of the words used in paraphrasing, which makes it good at speeding up research for topics that require more technical knowledge.
7. NeuronWriter
NeuronWriter offers AI content creation, internal linking, and competitor analysis. More specifically, it uses natural learning processing (NLP), Google SERP data, and competitor insights to help you create high-ranking blog posts that take search intent into consideration.
8. OutRanking (SEO Writer Plan)
OutRanking uses AI SEO software to power your entire SEO content strategy. In addition to features that improve individual pieces of content, OutRanking provides in-depth keyword research tools that focus on building topical authority.
9. Surfer SEO (Scale AI Plan)
Surfer SEO is a comprehensive tool that speeds up content creation. The SEO strategy platform uses AI to generate outlines and blog posts. One thing that impresses me about Surfer’s AI content generation is that it can produce articles in ten different languages.
10. Scalenut
Scalenut offers a suite of SEO marketing tools, including a keyword planner, SERP analyzer, article writer, and content optimizer. With Scalenut’s feature-rich software, you can analyze the search volume and relevance of potential keywords using AI.
11. Pictory
Pictory is an AI video generator that creates high-quality videos in a matter of minutes. All you have to do is upload a video script to the platform; Pictory uses it as the foundation for the video’s content. You can make final tweaks before saving or publishing it.
12. NitroPack
Page speed is another key element of SEO success, and NitroPack is an AI-driven tool that takes the guesswork (and the coding work) out of improving your website’s performance. NitroPack automatically resizes and compresses images to ensure your website loads faster. I also enjoy using the automatic caching tool and code optimization features to speed up page load times.
13. NeuralText
NeuralText is a comprehensive SEO and content tool for keyword research, AI copywriting, and content optimization. It uses data from top-ranked pages on SERPs to generate high-quality, well-researched content.
Free AI SEO Tools
If you want to get started without breaking the bank, check out my favorite free AI SEO tools. They’ll still save you time and boost SERP rankings.
ChatGPT
ChatGPT is one of the most popular AI-powered chatbots, partly because it has many uses, including some SEO tasks. While I don’t recommend ChatGPT for long-form content generation, I do use it as a quick escape from writer’s block. Specifically, it’s helpful for ideation, keyword brainstorming, and quickly generating ideas for titles and meta descriptions.
What I like: You can save conversations by topic or project, which keeps ideas organized.
Perplexity AI
Perplexity is one of my favorite tools for research because you can upload PDF files to receive a summary of key insights. The free version allows you to upload three files per day, and you can ask multiple questions related to the files you upload.
What I like: The focus feature lets you specify which types of sources you want the tool to use when generating an answer.
QuillBot AI
When you need a quick paraphrasing tool, use QuillBot — it lets you paraphrase up to 125 words at a time for free. The free plan also provides basic summaries and text generation with a limit of 50 AI prompts per day.
What I like: It offers a Chrome extension, so you don’t need to switch back and forth between tabs.
Level Up Your Marketing With AI SEO Tools
Level Up Your Marketing With AI SEO Tools
If there’s one thing I know after years of working in SEO, it’s that it’s always changing, whether with search algorithm updates or user preferences. Outranking the competition means keeping up with the latest best practices.
Fortunately, advances in AI mean that the tools we use to execute our SEO strategies are also evolving and getting more efficient.
